How much choice is too much choice?

How many different shoes can you design on NIKEiD? NikeID allows users to customize a pair of shoes before buying them. While some people think technologies like this allow shoppers to find the perfect shoe, others aren’t so sure.

Students use tree diagrams to determine the total number of design combinations that are possible on NikeID and discuss the psychological impact of having billions of options to choose from.

- Apply the fundamental counting principle to determine the total number of outcomes in a real-world context

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